Having an online presence is a must have these days for any restaurant business. And done right, it can be a real sales booster. While you might start with the online menu, we’re bringing to your attention the other (technical) ingredients that contribute to a successful online business. Keep them in mind and know that they are all available in the GloriaFood platform.
Pdfs or images that customers download from your website are a complete no go. You need to create a restaurant menu that can be easily accessed and browsed from any device. In a nutshell, here’s what you need for a good food menu:
Another good thing about creating a restaurant menu online with the GloriaFood platform is that you can show different versions of the menu depending on who is viewing it. Offline you have the same offering for everybody. Online, however, you can set different promotion to different types of customers. This becomes helpful when you want to incentives different segments without leaving money on the table. Imagine promotions like:
Once you have created the restaurant menu, accepting online orders is piece of cake. You receive and confirm the orders directly on your smartphone or tablet, which is a lot more efficient than having someone answering calls and manually introducing the customer’s order. Not to mention that with the option “order for later”, you can accept orders 24/7 - completely free of charge.
The best restaurant websites are not necessarily the most fancy, but the ones that serve the customer fast. And what your customer needs is simple: clear contact info to get to your place, easy online ordering to get the food delivered and a good food offer.
One more thing: key to having a successful online business is having a reachable online business. Meaning that optimizing for search engines is important for getting visitors on your website.
The GloriaFood platform helps you create your restaurant menu with promotions and integrated online ordering and, on top, can also generate your very own restaurant website, SEO ready and good to go live. Try it free!